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AHPRA's Advertising Guidelines

On-demand professional development - 4 hour online course

If you are providing a health service, then AHPRA’s advertising requirements apply to you. These include both AHPRA’s expectations of health practitioners, but also of businesses.

A breach of the National Law’s advertising provisions is a criminal offence that can carry very heavy fines, so it pays to make sure that your advertising is compliant.

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Viewing

1 hour of video content

Reading

2.5 hours of text

Assessment

0.5 hours

Certificate

Immediate on completion 

What will I gain from this course? 

  • An overall understanding of which laws and requirements apply to your practice, and how the regulators apply the law
  • Peace of mind on how to create and publish compliant advertising campaigns
  • Identify conduct that could be in breach of your obligations
  • Helpful tips on advertising approaches you can use without being in breach
This course is aimed at both health practitioners and those who are advertising health-based businesses - even if the health service being advertised is not for a profession that is usually covered by AHPRA, and even when what was said wasn't intended to be an ad!

We'll outline many ways in which your advertising can unwittingly be in breach and also provide guidance to safely promote your services. 

The assessment in this course is primary reflective in nature - it intends to have you thinking carefully about the matters we raise, and reflecting on how you can implement them in your advertising. 

You can progress through the course at your own pace, and come back to revisit any sections you found helpful for up to 12 months.
Individual Price $250
Please enquire if you are interested in organisational pricing for multiple users.
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Control how you learn & progress

On demand learning

Complete the course where you want, when you want and revisit the materials as often as you like for 12 months, even after you've received your certificate.

Current content you can trust

There's no need to second guess if something you're reading is still relevant. This course was built in June 2025 and will be updated if any guidelines change.

Online platform

Built for simplicity, login on any device and pick up where you left off in a single click.

Real world examples 

Making mistakes is a great way to learn, but learning from mistakes others have made is even better!
We are preparing an additional module that specifically deals with cosmetic advertising - which is a very complex and ever evolving space.

If you are advertising cosmetic health services, there are additional documents published by AHPRA that are relevant to your advertising. Starting with this course will give you a good grounding in your obligations, but we do recommend that you consider diving a bit deeper with the optional cosmetic module.

If you would like to be notified as soon as it is released simply enter your email below:
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